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DEFEND YOURSELF AGAINST THESE BLACK FRIDAY WORD TRIGGERS

Posted by Carrie Rattle on Nov 25, 2019 5:15:00 PM

I was reading a catalog yesterday to find a window blind. One summary describing a certain blind and curtains read this way: “This window was desperately needing some color and attention”.  DESPERATELY - as in urgent, and life-threatening.  It is fair to say that a window undressed will never be a desperate situation, and yet the description can trigger an immediate need in some of us to have windows as beautiful as those in the catalog, or feel terribly inadequate if we don’t. Beware of the following phrases that trigger many of us and how to fight them:

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Topics: Retailer Psychology

Sexy Shoes. Sexy Bank Account?

Posted by Carrie Rattle on Jan 16, 2018 8:15:00 AM

It’s fair to say I would never be mistaken for a fashionista. Most of my wardrobe reflects my career in financial services, except when I break out and rebel. This year I bought a fun pair of flowery shoes for spring and summer. While running around New York City one day, 3 different men came up to me and said “I really like your shoes”. No joke.  Then 2 more men came up to me another day. This never happens to me. (BTW my shoes were only $70).

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Topics: Retailer Psychology, Money Habits, Money Behaviors

Have You Done the CVS Money Run with Her?

Posted by Carrie Rattle on Jul 13, 2017 7:28:00 AM

Thanks to my colleague Tod for this title and question that prompted my thinking.  Tod has been dating a woman for about a year, and his friends inquired whether Tod had “done the CVS run with her yet?”  Tod sought clarification.  Apparently, it is a wonder that a woman can spend $200 in CVS in just minutes, and fit it all easily into her purse.  As a woman, this does not surprise me at all.  So why does it surprise men?

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Topics: Retailer Psychology

Not Saving? Not Your Fault - Blame Retail Psychology

Posted by Carrie Rattle on Nov 3, 2015 9:28:00 AM

The list of what conspires against us is growing. We have emotion in decision-making proven by Daniel Kahneman. We have money attitudes subconsciously formed as we matured.  We have auto-pilot money behaviors that are hard to catch because, well, they’re on auto-pilot!  And all of this is going on as we just get through a day.

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Topics: Retailer Psychology

Pregnant Women are Money Gold Mines

Posted by Carrie Rattle on Feb 13, 2015 4:36:00 PM

Wow!  Out of all the things women think about when they’re pregnant, have you ever considered yourself to be a money target for retailers? Here’s why they target women & money, and how to stay grounded with disciplined money behaviors during this new phase of life.

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Topics: Retailer Psychology

Losing Money with a Money Back Guarantee

Posted by Carrie Rattle on Jan 27, 2015 4:50:35 PM

Sometimes companies that offer Money Back Guarantees are just great companies committed to customer satisfaction.  L.L. Bean is a great example of this – accepting returns years later if goods do not last as long as expected.  And then, there are other companies that play on the perception that a Money Back Guarantee means the product is good. Let’s talk about how you can end up losing from this assumption.

There’s a decision-making process our brain sometimes goes through called cognitive dissonance.  It means if you’re deciding on a purchase and two pieces of information about the product conflict with each other, sometimes your mind reconciles the information you’re processing to justify your purchase decision. 

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Topics: Retailer Psychology

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