Sexy Shoes. Sexy Bank Account?

Posted by Carrie Rattle on Jan 16, 2018 8:15:00 AM

It’s fair to say I would never be mistaken for a fashionista. Most of my wardrobe reflects my career in financial services, except when I break out and rebel. This year I bought a fun pair of flowery shoes for spring and summer. While running around New York City one day, 3 different men came up to me and said “I really like your shoes”. No joke.  Then 2 more men came up to me another day. This never happens to me. (BTW my shoes were only $70).

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Topics: Retailer Psychology, Money Habits, Money Behaviors

Have You Done the CVS Money Run with Her?

Posted by Carrie Rattle on Jul 13, 2017 7:28:00 AM

Thanks to my colleague Tod for this title and question that prompted my thinking.  Tod has been dating a woman for about a year, and his friends inquired whether Tod had “done the CVS run with her yet?”  Tod sought clarification.  Apparently, it is a wonder that a woman can spend $200 in CVS in just minutes, and fit it all easily into her purse.  As a woman, this does not surprise me at all.  So why does it surprise men?

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Topics: Retailer Psychology

Not Saving? Not Your Fault - Blame Retail Psychology

Posted by Carrie Rattle on Nov 3, 2015 9:28:00 AM

The list of what conspires against us is growing. We have emotion in decision-making proven by Daniel Kahneman. We have money attitudes subconsciously formed as we matured.  We have auto-pilot money behaviors that are hard to catch because, well, they’re on auto-pilot!  And all of this is going on as we just get through a day.

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Topics: Retailer Psychology

Pregnant Women are Money Gold Mines

Posted by Carrie Rattle on Feb 13, 2015 4:36:00 PM

Wow!  Out of all the things women think about when they’re pregnant, have you ever considered yourself to be a money target for retailers? Here’s why they target women & money, and how to stay grounded with disciplined money behaviors during this new phase of life.

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Topics: Retailer Psychology

Losing Money with a Money Back Guarantee

Posted by Carrie Rattle on Jan 27, 2015 4:50:35 PM

Sometimes companies that offer Money Back Guarantees are just great companies committed to customer satisfaction.  L.L. Bean is a great example of this – accepting returns years later if goods do not last as long as expected.  And then, there are other companies that play on the perception that a Money Back Guarantee means the product is good. Let’s talk about how you can end up losing from this assumption.

There’s a decision-making process our brain sometimes goes through called cognitive dissonance.  It means if you’re deciding on a purchase and two pieces of information about the product conflict with each other, sometimes your mind reconciles the information you’re processing to justify your purchase decision. 

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Topics: Retailer Psychology

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