I’ve been a fan of Neuroscience for a few years now. It not only appeals to my inner geek, but it assists me in being the best coach possible for my clients. Did you know that our Amygdala, that has served us well since the dawn of time when it helped us decide on fight or flight, now doesn’t serve us quite so well? Very simplistically, if we are bitten by a dog while talking about money, our Amygdala may decide that money is pretty scary. When we hear the word, it will tell us to RUN.